01
Arrival
Greeting, coat, bar or table, and a brief orientation to the ritual.
The Table
Menu & Dining Experience
Everything about the food, the fire and the room — the signature rodízio journey, the cuts, the cellar, our master chef and private dining.
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The House
A theater of culinary excellence
Born in the heart of Brazil's churrascaria tradition, El Toro Rojo redefines luxury dining for the world stage.
We are not merely a restaurant; we are a theater of culinary excellence. Our mission is to bring the authentic, unrelenting power of the rodízio experience to international markets, refined with white-glove service and unparalleled sourcing.
From the searing heat of our open grills to the quiet opulence of our private dining rooms, every detail is engineered to command attention and deliver an unforgettable sensory journey.
The Fire. The Flavor. The Experience.™
The Brand Film
Experience the Fire
An animated brand film capturing the spirit of El Toro Rojo — the fire, the flavor, and the theater of the churrascaria experience.
The Branded Cut
Fire, Marked by the House
Every centre cut leaves our hearth carrying the mark of El Toro Rojo — a house signature of sourcing, searing and carving discipline.
Signature Film
The House Cut
Branded Centre Cut
Marked in Fire
01
Guest Journey
The signature rodízio, choreographed
Pace is the product. Every stage of the meal is designed, trained and measured.
02
Market Table
Seasonal salads, cured items, Brazilian classics and artisanal breads.
03
The Card
Green to serve, red to pause — the guest controls the rhythm.
04
Continuous Carve
Passadores rotate premium cuts, carved at the table.
05
The Close
Dessert, digestifs, farewell ritual and rebooking.
02
Menu Highlights
Cuts that define the house
A protein programme built on specification-locked sourcing, seasoned simply and grilled over live fire.
Signature cuts over open flame
Signature Cuts
- Picanha
- Fraldinha
- Alcatra
- Filet Mignon
- Ribeye
- Beef Ribs
Grill & Rotation
- Lamb Chops
- Brazilian Sausage
- Grilled Chicken
- Chef's Cut of the Evening
Sea & Signature
- Grilled Prawns
- Market Fish
- Lobster Bisque
- Cowboy Steak
- VIP Roasted Calf
Table, Sweet & Cellar
- Market Table
- Papaya Cream & Tres Leches
- Wine & Reserve List
- Cachaça & Caipirinha
Signature Experience
The VIP Roasted Calf
A pre-ordered whole-animal fire roast, presented as centrepiece theatre for private celebrations — the brand's most photographed moment.
Premium Supplement
Cowboy Steak
Bone-in, fire-finished and carved tableside. Reserve and dry-aged selections are offered as supplements that protect core rodízio value.
Cellar & Bar
Beverage Programme
Curated South American and Old World wines, a cachaça library, signature caipirinhas and a full zero-proof parity list.
The Fire Menu Book
Abundance. Precision. Ceremony.
One global menu architecture for every El Toro Rojo — flagship and franchise alike. Prices are the USD reference standard; select a market to view an indicative local conversion.
Indicative conversion only. Franchise markets set final local pricing.
Experience Pricing
Core rodízio architecture. Every franchise market publishes these tiers; local price points are set from this reference structure.
Mercado Real Dinner
$45
Unlimited market table, feijoada bar, warm pão de queijo and classic table sides.
Full Churrasco
$79
Mercado Real, continuous tableside carving of signature cuts, classic sides and grilled pineapple.
Signature
Reserva Experience
$109
Full churrasco with lobster bisque, one fire-and-sea enhancement and a signature dessert.
VIP Signature Experience
$225
A seven-moment journey through royal seafood, lobster bisque, reserve cuts, signature sides, dessert theatre and mignardises.
VIP
Mercado Lunch
$39
Unlimited market table, feijoada bar, pão de queijo and hot sides.
Lunch Rodízio
$57
Picanha, fraldinha, sausage, chicken, pork and grilled pineapple with market table access.
Weekend Market Brunch
$42
Market table, breakfast stations, pastries, fruit, feijoada and Brazilian sides.
Churrasco Brunch Rodízio
$59
Weekend market brunch plus picanha, sausage, chicken, pork and grilled pineapple.
Little Gaucho · Ages 4–6
$12
Child-sized churrasco experience. Ages 3 and under complimentary with a paying adult.
Little Gaucho · Ages 7–11
$36
Child-sized churrasco experience with market table and classic sides.
Opening Plates
Designed to share. Each opening plate creates contrast before the continuous fire service.
Truffle Pão de Queijo
$15
Warm Brazilian cheese bread, aged cheese, black truffle butter, smoked sea salt.
Vegetarian
Camarão de Alho
$24
Sizzling garlic prawns with lemon, chili, herbs and toasted pão de queijo crumbs.
Coxinha de Frango
$16
Crisp chicken croquettes with roasted-garlic aioli and malagueta relish.
Lobster Bisque
$24
Roasted-shell bisque, tomato, aged cachaça, cream, butter-poached lobster, smoked paprika oil.
Signature · VIP
Beef Carpaccio à Brasa
$23
Fire-seared beef, caper berries, Parmesan, arugula, citrus and charred-garlic oil.
Ember-Roasted Bone Marrow
$22
Roasted marrow, herb farofa, caramelised onion, cassava toast and red-wine jus.
Polvo na Brasa
$26
Charred octopus, smoked pepper purée, citrus, parsley and crisp potatoes.
Signature
Burrata do Mercado
$19
Creamy burrata, charred tomatoes, basil oil, citrus and grilled artisan bread.
Vegetarian · GF
Mercado Real — The Market Table
Unlimited access is included with the rodízio experiences above.
Hearts of Palm & Citrus
Included
Palmito, orange, grapefruit, shaved fennel, herb vinaigrette.
Vegan · GF
Roasted Beet & Goat Cheese
Included
Fire-roasted beets, whipped goat cheese, toasted seeds, balsamic.
Vegetarian · GF
Brazilian Potato Salad
Included
Creamy potatoes, crisp vegetables, herbs, bright mustard dressing.
Vegetarian · GF
Tomato & Palm Heart
Included
Ripe tomatoes, palmito, red onion, parsley and aged vinegar.
Vegan · GF
Caesar à Brasa
Included
Crisp romaine, charred-lemon dressing, Parmesan, pão de queijo croutons.
Vegetarian
Smoked Salmon Presentation
Included
Cured salmon, capers, lemon, herbs, pickled onion, horseradish cream.
GF
Artisan Charcuterie
Included
Cured meats, aged cheeses, olives, preserves and house pickles.
GF
Feijoada
Included
Black beans with savoury pork, rice, collard greens, farofa and orange.
Seasonal Fire-Roasted Vegetables
Included
Market vegetables finished with herb oil and sea salt.
Vegan · GF
Soup of the Market
Included
A rotating chef selection governed by season and approved recipe.
Churrasco — Fire-Roasted Selections
Carved tableside during the Full Churrasco, Reserva and VIP Signature experiences.
Picanha Reserva
Included
Signature top sirloin cap, mineral salt, tableside carving.
Signature
Filet Mignon
Included
Center-cut tenderloin with delicate char and rosemary butter.
GF
Picanha ao Alho
Included
Garlic-marinated picanha with roasted-garlic butter and parsley.
Premium · GF
Cordeiro com Alecrim
Included
Herb-marinated lamb with rosemary, garlic and citrus.
GF
Fraldinha
Included
Tender bottom sirloin with a deeply caramelised fire crust.
Costela Suína
Included
Pork ribs with guava barbecue lacquer and toasted spices.
GF
Alcatra com Ervas
Included
Top sirloin with fresh herbs, cracked pepper and sea salt.
Linguiça Artesanal
Included
Brazilian-style sausage with garlic, pepper and a crisp fire finish.
GF
Costela de Boi
Included
Beef ribs slowly fire-roasted until richly tender.
Frango Malagueta
Included
Chicken with citrus, garlic, herbs and gentle malagueta heat.
GF
Ancho na Brasa
Included
Marbled ribeye grilled over open flame, finished with smoked salt.
Premium
Abacaxi à Brasa
Included
Fire-roasted pineapple with cinnamon, raw sugar and lime.
Vegan · GF
Signature Sides
Included tableside with all churrasco experiences.
Pão de Queijo
Included
Warm Brazilian cheese bread.
Vegetarian
Batatas Cremosas
Included
Silky garlic mashed potatoes.
Vegetarian · GF
Polenta Crocante
Included
Crisp polenta with Parmesan and herbs.
Vegetarian · GF
Bananas Douradas
Included
Golden fried bananas with cinnamon salt.
Vegan · GF
Farofa da Casa
Included
Toasted cassava flour with aromatics and herbs.
Vegan
Arroz Branco
Included
Steamed rice finished with garlic.
Vegan · GF
Couve à Mineira
Included
Thinly sliced collard greens sautéed with garlic.
Vegan · GF
Molhos do Churrasco
Included
Chimichurri, molho campanha, horseradish cream and house steak sauce.
Vegetarian
Fire & Sea — À la Carte Enhancements
Fire-Kissed Lobster Tail
$32
Split lobster tail with smoked-citrus butter and fresh herbs.
Camarão Imperial
$32
Large prawns with garlic, chili, lemon and cachaça butter.
Premium · GF
Moqueca de Peixe
$39
Brazilian seafood stew with coconut, tomato, peppers, dendê, lime and rice.
GF
Palmito Steak
$25
Charred hearts of palm with chimichurri, roasted tomatoes and cassava crisps.
GF
Sea Bass à Brasa
$46
Fire-roasted sea bass with hearts of palm, citrus and herb emulsion.
Cogumelos da Floresta
$18
Fire-roasted wild mushrooms with garlic, herbs and toasted farofa.
Vegan · GF
Executive Lunch — Monday to Friday
Mercado Lunch and Lunch Rodízio pricing is shown in the experience tiers above.
Picanha Executive
$34
Sliced picanha, garlic rice, collard greens and chimichurri.
Salmão Tropical
$34
Grilled salmon, coconut rice, hearts of palm and citrus salsa.
Signature · GF
Ancho à Brasa
$39
Fire-grilled ribeye, creamy potatoes and roasted vegetables.
Premium · GF
Moqueca Vegetal
$27
Coconut vegetable stew with peppers, tomato, lime and rice.
Vegan · GF
Frango Malagueta Plate
$29
Citrus-chili chicken, crisp polenta and market salad.
GF
Weekend Brunch — Saturday & Sunday
Pão de Queijo Benedict
$22
Poached eggs, smoked beef, pão de queijo, hollandaise and paprika oil.
Açaí & Tropical Fruit
$16
Açaí, seasonal fruit, toasted coconut, seeds and granola.
Picanha & Eggs
$28
Fire-roasted picanha, eggs to preference, garlic potatoes and molho campanha.
Moqueca Brunch Bowl
$24
Coconut seafood stew, rice, herbs and lime.
Rabanada Brasileira
$18
Brazilian French toast with cinnamon, caramelised banana and dulce de leche.
Tropical Pastry Table
$15
Mini pastries, brigadeiros, seasonal fruit, preserves and artisan breads.
Vegetarian
Bar & Lounge
Picanha Sliders
$20
Fire-roasted picanha, caramelised onion, chimichurri and toasted brioche.
Coxinha Flight
$18
Chicken, smoked beef and wild mushroom croquettes with three sauces.
Churrasco Skewers
$17
Choice of beef, chicken, sausage or vegetables with molho campanha.
GF
Lobster Pão de Queijo
$24
Warm cheese bread filled with lobster, herbs and smoked-citrus cream.
Premium
Crispy Polenta
$12
Parmesan polenta fries with roasted-garlic aioli.
Vegetarian · GF
Charred Queso
$15
Melted cheese, peppers, herbs and cassava crisps for sharing.
Vegetarian · GF
Fire-Roasted Olives
$10
Warm olives with citrus peel, herbs and chili.
Vegan · GF
Toro Dessert Bites
$15
Mini brigadeiro, passion-fruit tart and chocolate truffle.
Vegetarian
Pequenos Touros — For Younger Guests
Each meal includes one side, fruit or vegetables and a beverage.
Little Gaucho Picanha
$19
Tender sliced picanha with one side, fruit or vegetables and a beverage.
GF
Cheese Pão de Queijo Plate
$14
Warm Brazilian cheese bread, fruit, vegetables and a beverage.
Vegetarian
Fire-Grilled Chicken
$15
Mild herb chicken with rice or creamy potatoes, fruit or vegetables and a beverage.
GF
Crispy Fish Bites
$16
Golden fish bites with lemon yogurt sauce, one side and a beverage.
Mini Churrasco Burger
$16
Beef burger, cheese, soft roll, one side and a beverage.
Butter Noodles
$14
Simple pasta with butter, Parmesan, fruit or vegetables and a beverage.
Vegetarian
Dessert — One Last Flame
Toro Rojo Chocolate Inferno
$18
Warm dark-chocolate cake, molten brigadeiro, vanilla-bean ice cream and cocoa finish.
Signature
Brigadeiro Royal
$14
Classic chocolate, pistachio and passion-fruit brigadeiros.
Vegetarian
Maracujá Cheesecake
$15
Passion-fruit cheesecake, tropical curd and coconut crumble.
Vegetarian
Creme de Papaya
$14
Silky papaya cream with cassis and lime.
Vegetarian · GF
Pudim de Leite
$13
Brazilian caramel flan with sea salt and orange.
Vegetarian · GF
Abacaxi à Brasa
$14
Fire-roasted pineapple, cinnamon, lime and coconut sorbet.
Vegan · GF
Coffee & Cacao Tasting
$18
Brazilian coffee, chocolate truffle and delicate petits fours.
Vegetarian
Cocktails & Zero-Proof
Alcohol service follows the licensing and legal age of each franchise market.
Caipirinha Clássica
$17
Cachaça, fresh lime and cane sugar.
Toro Rojo
$19
Aged cachaça, blood orange, passion fruit, lime and aromatic bitters.
Signature
Flamenco Ember
$19
Reposado tequila, roasted pineapple, chili, lime and smoked salt.
Amazonian Sunset
$20
Cachaça, guava, passion fruit, citrus and sparkling wine.
Rio Negroni
$19
Cachaça, bitter aperitif, sweet vermouth and orange oils.
Café do Fogo
$18
Aged rum, Brazilian coffee, cacao and warm spice.
Rio Verde
$10
Cucumber, lime, mint, cane syrup and sparkling mineral water.
Zero-proof
Sol Tropical
$11
Passion fruit, pineapple, orange and ginger.
Zero-proof
Rojo Spritz Zero
$11
Blood orange, pomegranate, citrus and alcohol-free bubbles.
Zero-proof
Guava Fizz
$9
Guava, lime, basil and soda.
Zero-proof
Brazilian Limeade
$9
Fresh lime, cane sweetness and a creamy finish.
Zero-proof
VIP Signature — By Advance Reservation
A deliberately paced seven-moment journey: truffle pão de queijo, royal seafood presentation, VIP lobster bisque finished tableside, curated market plate, the Reserva grand rodízio of picanha, marbled ribeye and tenderloin, lamb and lobster, signature accompaniments, then the Chocolate Inferno finale with café and mignardises.
VIP Signature Experience
$225
Per guest. Dedicated VIP captain, curated seafood, reserve cuts, dessert theatre, café and mignardises.
VIP
Sommelier Wine Journey
$95
A curated progression of four premium pours selected for the menu.
Zero-Proof Pairing Journey
$58
Four botanical and tropical pairings designed for each course.
Tomahawk Presentation
$165
A 36 oz dry-aged bone-in ribeye carved tableside for the party.
Premium
Whole Lobster Presentation
$95
Whole fire-roasted lobster with smoked-citrus butter and tableside service.
Caviar Service
$145
Premium caviar, classic garnishes and dedicated serviceware.
Private Dining Packages
Per guest. Minimum guest counts apply and are confirmed by proposal in each market.
Reserva Private Dining
$99
Market table, core rodízio, classic sides, choice of dessert, dedicated host and personalised menu. 12 guest minimum.
Oro Private Dining
$139
Premium starter, expanded rodízio, seafood enhancement, signature dessert and welcome beverage. 12 guest minimum.
Imperial Private Dining
$245
Curated multi-course VIP menu, rare cuts, seafood, private service team and beverage host. 12 guest minimum.
Fire & Flamenco
$179
Set opening courses, choreographed carving, theatrical dessert and timed performance plan. 30 guest minimum.
Catering & Off-Site
Minimums appear in each pricing unit. Final event scope is confirmed by proposal.
Churrasco Carving Station
$52
Picanha, chicken, sausage, chimichurri and molho campanha carved by trained staff.
Brazilian Market Display
$26
Salads, hearts of palm, charcuterie, cheeses, breads and seasonal accompaniments.
Executive Churrasco Box
$32
Fire-roasted protein, rice, beans, market salad, pão de queijo and dessert bite.
Family Fire Feast
$189
Shareable meats, sides, sauces, grilled pineapple and reheating guidance. Serves 4–6.
VIP Event Table
$175
Seafood presentation, premium cuts, signature sides, dessert display and pairing plan.
VIP
Takeaway & Delivery
A transparent packaging fee applies per order; delivery is charged within each location's working radius.
Family Churrasco Feast
$179
Picanha, chicken, sausage, rice, beans, four sides, sauces and grilled pineapple. Serves 4.
Pão de Queijo Bake-at-Home
$18
Twenty-four frozen cheese breads with baking instructions.
Picanha Meal Box
$29
Fire-roasted picanha, garlic rice, collard greens, farofa and chimichurri.
El Toro Rojo Sauce Trio
$29
Chimichurri, molho campanha and signature steak sauce in 8 oz bottles.
Signature · GF
Moqueca Seafood Meal
$34
Coconut seafood stew with rice, herbs and fresh lime.
Moqueca Vegetable Meal
$27
Coconut vegetable stew with rice, peppers, tomato, herbs and lime.
Vegan · GF
Celebration Gift Box
$89
Brazilian coffee, chocolates, chimichurri, fire seasoning and a dining card.
Guest Information
Prices
Figures are the USD franchise reference architecture. Local currency amounts are indicative conversions; each franchise sets final market pricing. Tax, beverages and gratuity are additional unless a package states otherwise.
Consumer advisory
Consuming raw or undercooked meat, poultry, seafood, shellfish or eggs may increase the risk of foodborne illness. Local advisories apply in every market.
Private dining
Event prices may change with guest count, room, date, service duration, entertainment, rentals, beverage choices and off-site requirements. A signed agreement and deposit may be required.
Allergies
Please tell your server or ordering host about every allergy before ordering. Our kitchens handle milk, egg, wheat, soy, sesame, peanuts, tree nuts, fish and shellfish; cross-contact is possible.
Alcohol
Alcohol is served only to guests of legal drinking age with valid identification, subject to the law and licensing of each market.
VIP Signature
Advance reservation is required. Sourcing, guest preferences and dietary adaptations are confirmed during the reservation brief.
Chef Rafael Dourado
International VIP Master Chef
Featured International VIP Master Chef
The Master of Fire
“Fire is honest. It rewards patience, punishes haste, and turns the finest cuts into memory.”
Trained in the churrasco heartlands of Rio Grande do Sul and refined in the kitchens of Michelin-starred houses across São Paulo, Madrid and Dubai, Chef Rafael Dourado leads the El Toro Rojo culinary programme worldwide.
As International VIP Master Chef, he personally oversees the signature cut programme, trains every location's head passadores, and hosts the VIP Chef's Table experiences reserved for our most distinguished guests.
25+
Years of fire mastery
14
Countries served
12
Signature cuts perfected
03
Entertainment & Private Dining
Programmed atmosphere, never a floor show
Flamenco, Mariachi-inspired ensembles and Paso Doble-inspired performance sets are curated centrally and deployed for VIP evenings and special events.
Weekend & VIP
Flamenco
Guitar and dance sets scheduled around peak service, staged to complement — not interrupt — the meal.
Celebration
Mariachi-Inspired
Ensemble programming for milestone nights, festive seasons and hosted corporate evenings.
Signature Event
Paso Doble-Inspired
Choreographed performance moments reserved for buyouts and brand activations.
Private Dining
Event Packages
Roasted calf, dedicated carver and sommelier, entertainment and beverage bundled into fixed packages.
